Monday, April 26, 2010

Susten 300 How To Use

Kommunikation der TUI-Krisen PR


A clever way of PR:

TUI printed in the Bild am Sonntag (full page), a customer e-mail that shows as for TUI, the crisis PR has been:

Dear Dr. Frenzel,
to our anniversary, my wife and I booked a package tour of friends in your business, get paid. 3 days Mallorca / system Esperanza park / Playa de Muro (arrival 15.04., Scheduled departure 17.04.). So far, we have never
package tourists, but we were allowed to meet in what is not for us a very unreal situation, your best and CARE MYTH deal with "stranded tourists. In our resort the holiday guests were informed several times a day about how employees use the current situation, it created an emergency lists, in which, to the individual urgency, the guests were introduced, for which the jerk transport should be arranged. He has for us then held on 19./20.04. from Barcelona by bus. your company's employees were almost always respond. We have, in contrast met to a large number of guests, who were helpless and uninformed to fend for themselves Again. So far we have never organized our holiday via a tourism company. Unseren nachsten Urlaub planen wir mit TUN!

Vielen, vielen Dank dafur
Anneke Nohr und Helmut Bode-Nohr

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